The “Crossroads” is a project of city hotels with a business format of up to 20 rooms. Owners paid special attention to the network concept and locations of each hotel. Richhol solved the problem: to develop a trademark and standards for hotel design (brand book).
We begin the development of the concept with research. The first hotel of the chain is within walking distance from the Tretyakov Gallery and the Bakhrushin Museum. The name is chosen by the owners. The direct meaning of “Crossroads" is a crossroads. We combine the forms of architecture of attractions, the smooth lines of the intersection, the letters "C" and "R" in the brand name "Crossroads".